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Enactus Partnership Provides Consulting Experience

Wednesday, March 22, 2017

Enactus students pose for a photoEnactus, a socially responsible student organization for student entrepreneurs at the University of Pittsburgh, has recently expanded to assist aspiring or fledgling small business owners in downtown Pittsburgh. This expansion became possible through Enactus’ recent partnership with Kiva, a global organization that offers micro-loans through its website to people from all over the world.

The Pittsburgh entrepreneurs are selected by a local Kiva representative. Enactus members then have the opportunity to assist the entrepreneurs by providing business development support.

Pitt Business Entrepreneur in Residence Rhonda Schuldt advises the students on the projects. Students Dalton Lock, Sam Flynn, Rachel Dunne, Krishna Subramanian, and Rachel Kuo have been assisting Kiva. First, they meet with the entrepreneurs in order to learn about their businesses. Various consulting tasks are then assigned to the students, everything from researching a target market to creating a logo. The students spend a semester completing these tasks and report back on their results. This relationship gives the owners a new way of thinking and access to Pitt resources. In return, the students receive professional hands on experience.

The student projects have covered a wide range of areas.

Last semester, the team assisted the owner of Karibu International Market in Whitehall, Pa. The store owner, an immigrant from the Republic of Congo, sought assistance in developing a logo and obtaining a portable electronic device to accept payments.

This semester, the team is exploring the market segmentation for transgender women’s needs for a wig shop in Shadyside. The shop specializes in quality designer wigs for fashion and medical-caused hair loss. The students are working on developing a marketing plan for the owner..

Enactus and Kiva offer students the opportunity to receive hands-on consulting experience with companies in Pittsburgh. For more information about Enactus and their upcoming opportunities, contact Grant Jacoby at gtj5@pitt.edu or Jack Glasl at jtg50@pitt.edu.