Marketing Major

The major in marketing is designed to provide students with the conceptual background and practical skills necessary to address what new products a firm should introduce; how products should be priced; how best to identify channels of distribution; and how best to promote new and existing products, among many other business questions.

  • Earn a minimum of 120 Academic Credits
    • Including 18 Academic Credits in Marketing
  • Fulfill all:
  • Complete BUSMKT 1040 – Introduction to Marketing
  • Cumulative GPA of 2.25 (C+) in all courses applied toward a marketing major.
  • A “C-” or better must be earned in each course applied toward a marketing major

Required Core Courses

Must complete with a C or better in order to proceed with the Marketing major.

Required Major Courses

Elective Major Courses

Must complete at least four courses.

Skills Needed

  • Able to communicate your thoughts, ideas, and information clearly and concisely both in writing and verbally
  • Recognize problems and devise an appropriate plan of action to resolve them
  • Organize and interpret complex data
  • Be creative and good at generating new idea; then organizing those ideas and communicating them verbally
  • Work well with others, especially in a team environment

Types of Jobs

  • Sales and Customer Relations
  • Advertising & Public Relations
  • Product Management
  • Market Research
  • Purchasing
  • Brand Management

Types of Industries

  • Large Corporations
  • Retail
  • Government
  • Banking
  • Non-profit
  • Consulting Firms

“I am interested in marketing because it provides both a creative outlet and a structured work environment. It is important for me to be able to incorporate both elements in the business world. I’ve had the opportunity to gain leadership experience, networking experience, and lifelong friendships through my participation in the Phi Beta Lambda student organization and my global service-learning project in Bolivia over spring break.” 

Molly Horrell

Marketing and Supply Chain Management, Class of 2020

Real-World Exposure

Our Projects in Marketing course lets students run their own marketing agency and complete marketing campaigns for nationally known clients.

Our client list includes Major League Baseball, Fox Sports University, the National Football League, the Central Intelligence Agency, American Eagle Outfitters, Honda Automobiles, and many more.

#4 Ranked Public Business Program in the United States by Recruiters