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Academics

Marketing

Marketing Major

The major in marketing is designed to provide students with the conceptual background and practical skills necessary to address what new products a firm should introduce; how products should be priced; how best to identify channels of distribution; and how best to promote new and existing products, among many other business questions.

  • Earn a minimum of 120 Academic Credits
    • Including 18 Academic Credits in Marketing
  • Fulfill all:
    • Arts and Sciences Foundation Requirements
    • BSBA Core Curriculum Requirements
  • Complete BUSMKT 1040 – Introduction to Marketing
  • Cumulative GPA of 2.25 (C+) in all courses applied toward a marketing major.
  • A “C-” or better must be earned in each course applied toward a marketing major

Required Core Courses

Must complete with a C or better in order to proceed with the Marketing major.

  • BUSMKT 1040: Introduction to Marketing

Required Major Courses

  • BUSMKT 1411: Marketing Research
  • BUSMKT 1441: Consumer Behavior

Elective Major Courses

Must complete at least four courses.

  • BUSMKT 1422: Principles of Selling
  • BUSMKT 1425: Sales Force Management
  • BUSMKT 1426: Advertising and Sales Promotion
  • BUSMKT 1427: Public Relations Management
  • BUSMKT 1428: Advertising and Social Media Strategy
  • BUSMKT 1431: Product Development and Management
  • BUSMKT 1435: Services Marketing
  • BUSMKT 1451: Retail Management
  • BUSMKT 1461: International Marketing
  • BUSMKT 1470: Sports Marketing
  • BUSMKT 1481: Brand Management
  • BUSMKT 1485: Projects in Marketing
  • BUSSCM 1730: Managing Global Supply Chains
  • BUSBIS 1625: Electronic Commerce
  • ENGR 1600: International Technology – Innovation and Leadership

Skills Needed

  • Able to communicate your thoughts, ideas, and information clearly and concisely both in writing and verbally
  • Recognize problems and devise an appropriate plan of action to resolve them
  • Organize and interpret complex data
  • Be creative and good at generating new idea; then organizing those ideas and communicating them verbally
  • Work well with others, especially in a team environment

Types of Jobs

  • Sales and Customer Relations
  • Advertising & Public Relations
  • Product Management
  • Market Research
  • Purchasing
  • Brand Management

Types of Industries

  • Large Corporations
  • Retail
  • Government
  • Banking
  • Non-profit
  • Consulting Firms

  • University of Pittsburgh Minors

“I am interested in marketing because it provides both a creative outlet and a structured work environment. It is important for me to be able to incorporate both elements in the business world. I’ve had the opportunity to gain leadership experience, networking experience, and lifelong friendships through my participation in the Phi Beta Lambda student organization and my global service-learning project in Bolivia over spring break.” 

Molly Horrell

Marketing and Supply Chain Management, Class of 2020

Real-World Exposure

Our Projects in Marketing course lets students run their own marketing agency and complete marketing campaigns for nationally known clients.

Our client list includes Major League Baseball, Fox Sports University, the National Football League, the Central Intelligence Agency, American Eagle Outfitters, Honda Automobiles, and many more.

#4 Ranked Public Business Program in the United States by Recruiters

  • Academics Overview
  • Business Majors
    • Accounting
    • Business Information Systems
    • Finance
    • Global Management
    • Human Resources Management
    • Marketing
    • Supply Chain Management
  • Certificates
    • Certificate Program in Business Analytics
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    • Certificate Program in Leadership and Ethics
    • Certificate Program in Sports Management
    • Certificate in Supply Chain Management
    • Area-Studies Certificates
      • Sustainable Development Certificate in Global Studies
      • Conflict/Conflict Resolution Certificate in Global Studies
      • Global Economy and Global Governance Certificate in Global Studies
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    • Honors Coursework and Eligibility
    • Guaranteed Graduate Admission
    • University Honors College
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    • Health Services Double Degree Program
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  • Pitt Business Graduation
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  • December Graduation Recognition Ceremony
  • College of Business Administration Course Catalogue

#4 Ranked Public Business Program in the United States by Recruiters

The University of Pittsburgh is an equal opportunity, affirmative action institution.
College of Business Administration

University of Pittsburgh

College of Business Administration

2100 Sennott Square
210 S. Bouquet St.
Pittsburgh, PA 15260

Phone:

412-383-9600

Fax:

412-383-9606

Email:

admissions@business.pitt.edu

The University of Pittsburgh is an equal opportunity, affirmative action institution.
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