Business Analytics Major
Business analytics is the science of using historical data to develop mathematical models that help organizations make decisions for their future. Business analytics enables data-driven decision-making by modeling outcomes using predictive analytics.
In the major, students will learn how to diagnose problems and envision solutions from an evidence-based perspective. They will develop the capability to build statistical models, measure the data, interpret the results, and then synthesize the findings in order to improve organizational performance. The holistic education will teach students both the statistical and managerial sides of business analytics. The field of business analytics draws from disciplines including statistics, operations research, computer science, information systems and others.
Data analysis and interpretation are some of the skills that employers most often require today. Business Analytics is used in a wide variety of industries including retail, hospitality, banking and securities, media and entertainment, transportation, education, healthcare, and government.
** The Business Analytics major is currently being implemented. Students graduating December 2025 or later may declare the major as of Fall 2023.
