CAFE is a Pittsburgh-based nonprofit that funds scholarships for impoverished middle and high school students in rural Honduras through donations and selling coffee from the region. Locally, they involve the Pittsburgh community through a STEAM program at Bethel Park’s Neil Armstrong Middle School, where students Skype with other students in Honduras to work on projects together. My job at CAFE is to develop marketing practices to increase community engagement and bring in new supporters.
Each week I post bilingual content to CAFE’s social media accounts, including Instagram, Facebook, and LinkedIn. I work on several other projects, such as updating and improving the website and promoting our Amazon Smile.
I have the amazing opportunity to meet with board members to discuss goals, such as planning ways to better incorporate themes of female empowerment into the classroom in Honduras. Currently, my favorite project has been creating a Pitt recycling guide we will distribute to teach students about sustainability practices while advertising CAFE.
CAFE is a small organization with a board that provides me with a great balance of support and creative freedom. All the board members work on CAFE in their free time with no central office space – the culture is informal, but their communication and planning efforts are strong and ambitious.
I like that I have the independence to research nonprofit promotion and work on projects that I plan myself.I’m learning how to develop and follow a marketing strategy, create appealing content for our supporters, and enhance my skills with WordPress and the Adobe Creative Suite. This internship is also a fantastic opportunity to practice Spanish and to apply my coursework in marketing and entrepreneurship outside of the classroom.
Learn more about internships and the Student Career Development team at https://cba.pitt.edu/careers/student-career-development/.