Logan Yovetich, ’21, is studying marketing with the certificate program in business analytics. She is involved in Phi Gamma Nu (PGN), Women in Business, and is currently serving as an analytics consultant through the Digital Marketing Institute. Taking it From the Classroom To the City, she spent her summer as a visual lab associate at the American Eagle Outfitters (AEO) headquarters in Pittsburgh.
What was your role at AEO this summer?
“I worked with the Visual Merchandising team to help design and plan the physical layout of Aerie retail stores, produce visual elements such as small promotional items and large banners, and style window displays.”
What did a typical day look like?
“One of the best parts of my job was not having a set schedule; every day was different depending on the season and floor set we were planning. The Visual Lab functions three months ahead of regular retail stores, so some of our busiest periods occur in the summer when we strategize for the holiday season. Some of my daily tasks included building wall presentations to fit seasonal inventory, conceptualizing window marketing designs for the front of retail stores, and most importantly, and styling color stories in conjunction with the store floor set to target and optimize predictable consumer behaviors.”
What did you like best about the culture of the company?
“American Eagle Outfitters is a fantastic company with quite a unique company culture… employees can always wear jeans and bring their dogs to work on Fridays! Managers constantly encourage new ideas, foster creative thinking, and establish a relaxed yet motivated atmosphere where having a ‘work-life balance’ is an essential rather than just a privilege. The #AerieReal campaign is not only a pledge to consumers but also a testament to who they are as a company; AEO empowers employees to reach their full potential personally and professionally while fostering positivity and the confidence to achieve.”
How has this experience helped provide clarity on future career choices you make?
“This experience has truly opened my eyes to the importance of consumer behavior and the psychology of marketing in the retail sphere. I would love to continue working for American Eagle Outfitters in the future, but with a stronger focus on inventory planning and marketing and supply chain analytics. Regardless of where I end up in the marketing field, I know it will be at a company like AEO where creativity and diversity are encouraged and celebrated.”
What advice would you give to other students seeking internships?
“My first exposure to AEO was through a site visit facilitated by the Pitt Business Career office. My interest sparked even further when my professional organization, PGN, hosted a speaker from AEO who touched more specifically on company culture and job opportunities. These two experiences really shaped my desire in working for the company – take advantage of all of the resources the career office and student organizations offer to really get the best out of your time in Pitt Business.
Although it can seem scary, talking with recruiters and networking is an essential part of landing the internship of your dreams! Give yourself the competitive advantage by reaching out to recruiters and professionals who have the role you want. Asking questions and increasing your professional acumen can only benefit you in the long run!”