Pitt Business Digital Marketing Institute

The Pitt Business Digital Marketing Institute covers the most important platforms and concepts for today’s digital marketing professionals. Students accepted into the Institute will have the opportunity to earn certifications from recognized and respected digital marketing authorities (Google Ads and Google Analytics). These certifications will be relevant for resumes, future interviews, and can provide a strong base from which further learning can grow. Certification opportunities include Google Ads and Google Analytics.

Student Eligibility

The Digital Marketing Institute is for sophomores, juniors, and seniors at Pitt Business. Space is limited. Prior Excel knowledge is necessary to succeed in the Institute.

About the Instructor

Zack Duncan is President and Principal Digital Consultant for Root and Branch (R&B), a marketing agency focused on digital marketing strategy and implementation. Prior to starting R&B, Zack worked in planning, strategy, and analytics roles for DICK’S Sporting Goods and GNC, organizations where he witnessed a clear trend of digital marketing outperforming traditional marketing in terms of ROI, speed, and transparency of results. More information on Zack’s background can be found here: www.linkedin.com/in/zackduncan

Session Details

The Digital Marketing Institute sessions will cover the following topics:

  • Overview and intro to Google and AdWords
  • AdWords match types, bidding, search copy testing, and landing pages
  • Presentations by students on Google Ad Tests and mock landing pages
  • Introduction to Google Analytics
  • Google Analytics audience, acquisition, behavior reporting, and conversion tracking
  • As part of the sessions, students will take the basic certifications test for Google Ad Basics and Google Analytics for Beginners.

Questions?

Contact Becky Rhoades, Career Development Program Manager, at rlrhoades@business.pitt.edu.

“Pitt Business is a great program because it gives opportunities for students to succeed in searching for jobs and internships. I constantly feel support from my advisors, peers, professors, and other staff to do well in my classes and find a job that fits for me.”

Leah Belman

Supply Chain Management, Class of 2020