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Careers

Digital Marketing Institute

Pitt Business Digital Marketing Institute

The Pitt Business Digital Marketing Institute covers the most important platforms and concepts for today’s digital marketing professionals. Students accepted into the Institute will have the opportunity to earn certifications from recognized and respected digital marketing authorities (Google Ads and Google Analytics). These certifications will be relevant for resumes, future interviews, and can provide a strong base from which further learning can grow. Certification opportunities include Google Ads and Google Analytics.

Student Eligibility

The Digital Marketing Institute is for sophomores, juniors, and seniors at Pitt Business. Space is limited. Prior Excel knowledge is necessary to succeed in the Institute.

About the Instructor

Zack Duncan is President and Principal Digital Consultant for Root and Branch (R&B), a marketing agency focused on digital marketing strategy and implementation. Prior to starting R&B, Zack worked in planning, strategy, and analytics roles for DICK’S Sporting Goods and GNC, organizations where he witnessed a clear trend of digital marketing outperforming traditional marketing in terms of ROI, speed, and transparency of results. More information on Zack’s background can be found here: www.linkedin.com/in/zackduncan

Session Details

The Digital Marketing Institute sessions will cover the following topics:

  • Overview and intro to Google and AdWords
  • AdWords match types, bidding, search copy testing, and landing pages
  • Presentations by students on Google Ad Tests and mock landing pages
  • Introduction to Google Analytics
  • Google Analytics audience, acquisition, behavior reporting, and conversion tracking
  • As part of the sessions, students will take the basic certifications test for Google Ad Basics and Google Analytics for Beginners.

Questions?

Contact Becky Rhoades, Career Development Program Manager, at rlrhoades@business.pitt.edu.

Ranked Top Ten in Getting Students Internships

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The University of Pittsburgh is an equal opportunity, affirmative action institution.
College of Business Administration

University of Pittsburgh

College of Business Administration

2100 Sennott Square
210 S. Bouquet St.
Pittsburgh, PA 15260

Phone:

412-383-9600

Fax:

412-383-9606

Email:

admissions@business.pitt.edu

The University of Pittsburgh is an equal opportunity, affirmative action institution.
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