Pitt Business Digital Marketing Institute
The Pitt Business Digital Marketing Institute covers the most important platforms and concepts for today’s digital marketing professionals. Students accepted into the Digital Marketing Institute will have the opportunity to earn certifications from recognized and respected digital marketing authorities. These certifications will be relevant for resumes, future interviews, and will provide a strong base for further learning.
What You Learn
- Overview and intro to Google Ads Search including practice with keywords and ad creation
- Detailed explanation of Search Engine Optimization concepts and best practices
- Networking opportunities with business professionals across the marketing industry
- As part of the program, students will take the basic certifications test for Google Search and Hubspot Search Engine Optimization.
- Certification opportunities are subject to change by semester
About the Instructor
Jenna Bluedorn
is the Account Director in Higher Education at Level Agency and is charged with growing the Higher Ed vertical through excellent client results and strategic testing. A Ph.D. candidate in Media & Communication studies, Jenna’s research focuses on emerging social media and its impact on brand development and engagement. Learn more about Jenna here.
Student Eligibility
All sophomores, juniors, and seniors within Pitt Business are eligible.
Schedule
This program runs every fall and spring semester in-person. There are approximately seven two-hour sessions each semester.
How to Apply
For additional questions or to apply, please contact Katie Fives, Program Manager
Please note that the program’s format, content, etc. may vary from semester to semester.
