Joe Pietropola

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Joe is a strategic and purpose-driven leader with an accomplished record of business results, customer experience innovation and business transformation. He has held leadership roles across key retail functions merchandising, ecommerce, product management, consumer experience, data, and analytics. He is skilled at building and scaling businesses to deliver impactful growth. Joe has introduced and grown new product categories, launched websites and digital capabilities, established new disciplines to capture growth opportunities and led enterprise strategic roadmap planning, governance and investments.  He is known for setting clear vision, transforming culture and delivering results.

Over 20 years at DICK’s Sporting Goods, Joe had a diverse portfolio of merchandising, ecommerce, technology, transformation office, analytics and P&L positions.  A member of the Executive Leadership Team, Joe presented to the Board on a quarterly basis, participating in exchanges focused on seeing around corners to ensure continued success.  As SVP Ecommerce (2019-2023), he was able to scale the business leading a 250-person organization accountable for online shopping experience, online order fulfillment, omni customer service and mobile app. Through Joe’s leadership the team doubled revenue in three years in concert with driving meaningful profit expansion through customer acquisition, improving shopping experiences, expanding merchandise margins, and optimizing fulfillment channels and advertising expenses.  Joe partnered closely across functions to grow the DICK’s brand and omni-channel business.  He created a two-year end-to-end digital ecosystem roadmap by leading vision and future experience design programs, creating the path for continued growth.

Previously, Joe was Vice President Product Management and UX Design (2018-2019) where he launched product management and UX design practices at DICK’s to elevate customer facing experiences and drive efficiency across employee applications. His scope included online and stores, distribution centers, product development, merchandising, marketing and human resources.  Joe transformed the technology organization, increasing their agility to deliver results as consumer and business needs rapidly changed. This transformation led to enabling curb-side store pickup capability in less than 48 hours after stores closed due to the pandemic, generating meaningful revenue.  He also led a 500 employee Technology organization as the interim CTO while DICK’s conducted an executive search for a future leader. Before that, Joe led as VP Ecommerce (2011-2017) gaining accountability across many functions as DICK’s transitioned from outsourcing all aspects of running an online business, bringing it in house to set the foundation for accelerated growth. He built the business growing revenue seven-fold, including launching six websites with different strategic objectives, unlocking inventory to support demand growth, expanding assortments, enhancing the shopping experience and integrating functions to support business operations.

Prior to his leadership roles in the digital channels, Joe had 20 years of experience in key functions of merchandising, including buying, planning, allocations, replenishment and store operations with DICK’s and May Department Stores.  Joe has a BS in Marketing from the University of Dayton.

Most recently, he has established is own consulting business and acts as a Retail Advisor for Bain & Company.