Pitt Business Digital Marketing Institute

The Pitt Business Digital Marketing Institute covers the most important platforms and concepts for today’s digital marketing professionals. Students accepted into the Institute will have the opportunity to earn certifications from recognized and respected digital marketing authorities. These certifications will be relevant for resumes, future interviews, and can provide a strong base from which further learning can grow. Certification opportunities are subject to change by semester include Google Ads, Google Analytics and MOZ SEO.

Student Eligibility

The Digital Marketing Institute is for sophomores, juniors, and seniors at Pitt Business. Space is limited. The Program runs every semester.

Workshop Topics

  • Overview and intro to Google Ads Search including practice with keywords and ad creation
  • Detailed explanation into Search Engine Optimization concepts and best practices
  • Networking opportunities with business professionals across the marketing industry
  • As part of the sessions, students will take the basic certifications test for Google Ad Search and Search Engine Optimization Basics.

About the Instructor

Zack Duncan is President and Principal Digital Consultant for Root and Branch (R&B), a marketing agency focused on digital marketing strategy and implementation. Prior to starting R&B, Zack worked in planning, strategy, and analytics roles for DICK’S Sporting Goods and GNC, organizations where he witnessed a clear trend of digital marketing outperforming traditional marketing in terms of ROI, speed, and transparency of results. Learn More about Zack here.

“I was part of the Digital Marketing Institute my sophomore year at Pitt Business and continued pursuing digital marketing from there. I am so excited to be this years teaching assistant 2 years later! This program equipped me with amazing skills that I’ve used in multiple internships since then and connected me with a network of marketing professionals in the Pittsburgh area. If you’re looking to find your niche in marketing or just learn more about the digital space, this program is a great opportunity.”

Holly Linder

Pitt Business Class of 2021, Grad & Search Engine Optimization Specialist at Sparq Designs

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