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Careers

Digital Marketing Institute

Pitt Business Digital Marketing Institute

The Pitt Business Digital Marketing Institute covers the most important platforms and concepts for today’s digital marketing professionals. Students accepted into the Institute will have the opportunity to earn certifications from recognized and respected digital marketing authorities. These certifications will be relevant for resumes, future interviews, and can provide a strong base from which further learning can grow. Certification opportunities are subject to change by semester include Google Ads, Google Analytics and MOZ SEO.

Student Eligibility

The Digital Marketing Institute is for sophomores, juniors, and seniors at Pitt Business. Space is limited. The Program runs every semester.

Workshop Topics

  • Overview and intro to Google Ads Search including practice with keywords and ad creation
  • Detailed explanation into Search Engine Optimization concepts and best practices
  • Networking opportunities with business professionals across the marketing industry
  • As part of the sessions, students will take the basic certifications test for Google Ad Search and Search Engine Optimization Basics.

About the Instructor

Jenna Bluedorn is the Account Director in Higher Education at Level Agency and is charged with growing the Higher Ed vertical through excellent client results and strategic testing. A Ph.D. candidate in Media & Communication studies, Jenna’s research focuses on emerging social media and its impact on brand development and engagement. Learn more about Jenna here.

 

“Through Pitt’s Digital Marketing Institute, I was able to meet and learn from several marketing professionals from the Pittsburgh area.”

Aaron Hunt

Marketing, Class of 2023

Have Additional Questions?

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The University of Pittsburgh is an equal opportunity, affirmative action institution.
College of Business Administration

University of Pittsburgh

College of Business Administration

2100 Sennott Square
210 S. Bouquet St.
Pittsburgh, PA 15260

Phone:

412-383-9600

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Email:

admissions@business.pitt.edu

The University of Pittsburgh is an equal opportunity, affirmative action institution.
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