Menu
  • Why Pitt Business?
    • Overview
    • Mission
    • AACSB Accreditation
    • CliftonStrengths Certified Business School
  • Academics
    • Academics Overview
    • Business Majors
      • Accounting
      • Business Information Systems
      • Finance
      • Global Management
      • Human Resources Management
      • Marketing
      • Supply Chain Management
    • Double Degree Programs
    • Certificates
      • Certificate Program in Business Analytics
      • Certificate Program in Innovation and Entrepreneurship
      • Certificate Program in International Business
      • Certificate Program in Leadership and Ethics
      • Certificate Program in Sports Management
      • Certificate in Supply Chain Management
      • Area-Studies Certificates
        • Conflict/Conflict Resolution Certificate in Global Studies
        • Global Economy and Global Governance Certificate in Global Studies
        • Sustainable Development Certificate in Global Studies
    • Honors Program
      • Honors Coursework and Eligibility
      • Guaranteed Graduate Admission
      • University Honors College
    • Business Minor
      • Business Minor Admissions
      • Course Planning for the Business Minor
    • Accelerated Degrees
      • BSBA/MAcc
      • BSBA/MS-MIS
      • BSBA/JD
    • Core Courses
    • Arts & Sciences Requirements
    • Student Advising
      • Pitt Business Summer Course Transfer Process
      • New Transfer Student Information
    • Standards and Policies
    • Pitt Business Graduation
  • Careers
    • Careers Overview
    • Student Career Development
      • Professional Development Programming
        • Professional Academies
        • Digital Marketing Institute
        • Analytics Institute
        • Finance Technology Laboratory
        • Leaders Engaging and Developing Strengths program (LEADS)
      • Mentoring Match
      • James B. Tafel Summer Internship Scholarship Program
      • Internship for Credit
      • Executives in Residence
      • Career Development Resources
      • Innovation and Entrepreneurship
    • Recruiter Career Services
      • Student Engagement
      • Pitt Business Career Development Conferences
      • Pitt Business Career and Internship Fair
    • Alumni Career Services
  • Study Abroad
    • Study Abroad Overview
    • International Programs
    • Study Abroad Resources
      • How to Go Abroad
      • Study Abroad Financial Resources
      • Certificate
    • International Programs Student Blog
    • International Ambassadors Program
  • Student Life
    • Student Life Overview
    • Residential Life
    • Student Organizations
    • Pitt Business Outside the Classroom
    • Take a Virtual Tour of Pitt Business
  • Admission
    • Admission Overview
    • Prospective Freshmen
    • Transfer Students
      • Transfer Credit Policies
      • College Course Planning
      • Community College Students
    • Current Pitt Students
    • International Students
    • Diversity Students
    • Tuition and Financial Aid
    • Advanced Placement Credit
    • Pitt Business Student Ambassadors
    • Visit Pitt Business
  • Apply
  • News
  • Give
  • Store
  • Contact
  • Business Home
  • Pitt Home
  • Find People
  • Graduate
  • Alumni
  • Faculty & Research
  • Centers
  • Business Home
  • Pitt Home
  • Find People
  • Undergraduate
  • Graduate
  • Alumni
  • Faculty & Research
  • Centers
  • Facebook
  • Twitter Username
  • Instagram
  • YouTube
  • Business Home
  • Pitt Home
  • Find People
  • Undergraduate
  • Graduate
  • Alumni
  • Faculty & Research
  • Centers
  • News
  • Give
  • Store
  • Contact
  • Why Pitt Business?
    • Overview
    • Mission
    • AACSB Accreditation
    • CliftonStrengths Certified Business School
  • Academics
    • Academics Overview
    • Business Majors
      • Accounting
      • Business Information Systems
      • Finance
      • Global Management
      • Human Resources Management
      • Marketing
      • Supply Chain Management
    • Double Degree Programs
    • Certificates
      • Certificate Program in Business Analytics
      • Certificate Program in Innovation and Entrepreneurship
      • Certificate Program in International Business
      • Certificate Program in Leadership and Ethics
      • Certificate Program in Sports Management
      • Certificate in Supply Chain Management
      • Area-Studies Certificates
        • Conflict/Conflict Resolution Certificate in Global Studies
        • Global Economy and Global Governance Certificate in Global Studies
        • Sustainable Development Certificate in Global Studies
    • Honors Program
      • Honors Coursework and Eligibility
      • Guaranteed Graduate Admission
      • University Honors College
    • Business Minor
      • Business Minor Admissions
      • Course Planning for the Business Minor
    • Accelerated Degrees
      • BSBA/MAcc
      • BSBA/MS-MIS
      • BSBA/JD
    • Core Courses
    • Arts & Sciences Requirements
    • Student Advising
      • Pitt Business Summer Course Transfer Process
      • New Transfer Student Information
    • Standards and Policies
    • Pitt Business Graduation
  • Careers
    • Careers Overview
    • Student Career Development
      • Professional Development Programming
        • Professional Academies
        • Digital Marketing Institute
        • Analytics Institute
        • Finance Technology Laboratory
        • Leaders Engaging and Developing Strengths program (LEADS)
      • Mentoring Match
      • James B. Tafel Summer Internship Scholarship Program
      • Internship for Credit
      • Executives in Residence
      • Career Development Resources
      • Innovation and Entrepreneurship
    • Recruiter Career Services
      • Student Engagement
      • Pitt Business Career Development Conferences
      • Pitt Business Career and Internship Fair
    • Alumni Career Services
  • Study Abroad
    • Study Abroad Overview
    • International Programs
    • Study Abroad Resources
      • How to Go Abroad
      • Study Abroad Financial Resources
      • Certificate
    • International Programs Student Blog
    • International Ambassadors Program
  • Student Life
    • Student Life Overview
    • Residential Life
    • Student Organizations
    • Pitt Business Outside the Classroom
    • Take a Virtual Tour of Pitt Business
  • Admission
    • Admission Overview
    • Prospective Freshmen
    • Transfer Students
      • Transfer Credit Policies
      • College Course Planning
      • Community College Students
    • Current Pitt Students
    • International Students
    • Diversity Students
    • Tuition and Financial Aid
    • Advanced Placement Credit
    • Pitt Business Student Ambassadors
    • Visit Pitt Business
  • Apply
Careers

Digital Marketing Institute

Pitt Business Digital Marketing Institute

The Pitt Business Digital Marketing Institute covers the most important platforms and concepts for today’s digital marketing professionals. Students accepted into the Institute will have the opportunity to earn certifications from recognized and respected digital marketing authorities. These certifications will be relevant for resumes, future interviews, and can provide a strong base from which further learning can grow. Certification opportunities are subject to change by semester include Google Ads, Google Analytics and MOZ SEO.

Student Eligibility

The Digital Marketing Institute is for sophomores, juniors, and seniors at Pitt Business. Space is limited. The Program runs every semester.

Workshop Topics

  • Overview and intro to Google Ads Search including practice with keywords and ad creation
  • Detailed explanation into Search Engine Optimization concepts and best practices
  • Networking opportunities with business professionals across the marketing industry
  • As part of the sessions, students will take the basic certifications test for Google Ad Search and Search Engine Optimization Basics.

About the Instructor

Zack Duncan is President and Principal Digital Consultant for Root and Branch (R&B), a marketing agency focused on digital marketing strategy and implementation. Prior to starting R&B, Zack worked in planning, strategy, and analytics roles for DICK’S Sporting Goods and GNC, organizations where he witnessed a clear trend of digital marketing outperforming traditional marketing in terms of ROI, speed, and transparency of results. Learn More about Zack here.

“I was part of the Digital Marketing Institute my sophomore year at Pitt Business and continued pursuing digital marketing from there. I am so excited to be this years teaching assistant 2 years later! This program equipped me with amazing skills that I’ve used in multiple internships since then and connected me with a network of marketing professionals in the Pittsburgh area. If you’re looking to find your niche in marketing or just learn more about the digital space, this program is a great opportunity.”

Holly Linder

Pitt Business Class of 2021, Grad & Search Engine Optimization Specialist at Sparq Designs

Have Additional Questions?

Email Us
  • Careers Overview
  • Student Career Development
    • Professional Development Programming
      • Professional Academies
        • Pitt Business Music and Entertainment Academy
        • Pitt Business Sports Business Academy
        • Professional Sales Academy
        • JLL Real Estate Finance Academy
      • Digital Marketing Institute
      • Analytics Institute
      • Finance Technology Laboratory
      • Leaders Engaging and Developing Strengths program (LEADS)
    • Pitt Business Career Development Conferences
    • Mentoring Match
    • James B. Tafel Summer Internship Scholarship Program
    • Internship for Credit
    • Executives in Residence
    • Innovation and Entrepreneurship
    • Career Development Resources
  • Recruiter Career Services
    • Pitt Business Corporate Sponsorships
    • Student Engagement
      • Pitt Business Career Development Conference Rates
    • Pitt Business Career and Internship Fair
  • Alumni Career Services
The University of Pittsburgh is an equal opportunity, affirmative action institution.
College of Business Administration

University of Pittsburgh

College of Business Administration

2100 Sennott Square
210 S. Bouquet St.
Pittsburgh, PA 15260

Phone:

412-383-9600

Fax:

412-383-9606

Email:

admissions@business.pitt.edu

The University of Pittsburgh is an equal opportunity, affirmative action institution.
  • Why Pitt Business?
  • Academics
  • Careers
  • Study Abroad
  • Student Life
  • Admission
  • Apply
  • Home
  • News
  • Store
  • Contact
  • Facebook
  • Twitter Username
  • Instagram
  • YouTube